Reputation Management

Online Reputation Management: Shape Your Brand's Image

Learn the best practices for managing your online reputation and protecting your business image. Our tips will help you monitor and respond to online feedback, build a positive online presence, and manage your reputation across multiple platforms.

Building a strong online presences for your local business

Imagine working hard on building your business. You provide the best possible service and customer experience but are struggling to build a steady stream of new customers. The biggest reason could be your online presence, many young tech-savvy consumers prefer businesses with a strong online presence as compared to businesses without one. Customers who cannot find you online are most likely choosing your closest competitor over you.

You will be delighted to know that you can control where your business is mentioned online with just some simple strategic planning and execution. You can become the go-to destination for new visitors and successfully convert them. You simply need to be able to manage your customer reviews online, have a solid understanding of your business, and build strong relationships with customers. All of these aspects help you build a strong online presence for your business.

This blog takes a look at different ways to manage your online reputation.

What is Online Reputation Management?

Today, most businesses are creating an online presence for themselves and are able to drive new customers. Even local businesses are trying to focus on getting positive online reviews to attract more customers. It has become important to showcase your business in a positive light. Managing and influencing a business's reputation is known as online reputation management (ORM).

One of the most viable options for managing your online reviews is getting a steady stream of reviews.

According to a study, around 93% of consumers used the internet to find a local business in the last year. Out of these, 87% read the most recent 3-month reviews before making their decision.

Listing your business across multiple sites is essential because it helps users find you on the listing site they may be interested in. Look at few more ways through which you can build a strong online presence:

Review sites frequently permit visitors to post evaluations and ratings for the business listed on the site in addition to basic contact information. Users that are trying to make a purchase decision might find this useful.

Protecting Your Business's Online Reputation

It's crucial to keep an eye out for criticism online. Bad reviews can quickly worsen and harm the reputation of your business if they are not addressed. Monitoring forums, review sites, and social media on a regular basis can help you notice bad reviews early and address them quickly.

For local businesses, it becomes quintessential to focus on improving their customer reviews and feedback. Though, no business can escape the criticism unscathed. The first step in defending a business is to narrow down the areas where its reputation is at risk. Customer service, product quality, price, and employee conduct are a few examples of these categories. Take the required steps to address the shortcomings in these areas, improve them by conducting consumer surveys and monitoring social media comments.

Protecting your online image shouldn't be that difficult when it comes to assessing your business position. You need to figure out some strategies and prepare a checklist to ease you out of your dilemma when it comes to planning.

Assessing Your Online Presence

Assessing your online presence is crucial for managing your online reputation, especially for small and local businesses.  Here are some tips for assessing and managing your online presence:

Approximately 70% of customers will leave a review if asked.

With the increase in positive reviews, search engines boost the business page on the search engine ranking page (SERP) through organic search results.

Google Map Pack result for search term "Plumbers near me"
Above result is from the “plumber near me" search query where the businesses with higher ratings as well as reviews are ranking in the top results of Google Business Page(SERP).

The adverse effect of negative customer reviews 

Customer trust is one of the most important repercussions of unfavorable reviews.

According to a survey by the Spiegel Research Center, consumers are 270% more likely to buy products with five stars than those without any reviews.

The search engine rankings of a small business might also be harmed by unfavorable reviews. A loss of one star can result in a 5-9% drop in sales which can cost around two customers for a local business. This can result in a huge loss of revenue for the small business.

Therefore, earning a positive review and addressing the negative review is important. It becomes essential on the part of the businesses to make the clients feel that they are more than a money-minting machine for the business. This can create a meaningful relationship with customers and set the tone for the business.

Responding to negative comments and reviews effectively

Responding to negative comments and reviews promptly can help mitigate the impact of negative feedback. Acknowledge the customer's concerns and provide a thoughtful, personalized response. Apologize for any negative experiences they may have had and offer a solution for the issues faced by them. Here are a few ways through which you can decrease the effects of negative reviews:

By taking these steps, you can build customer trust, and ultimately drive business growth.

Measuring Your Business’s Online Image

The Google Map Pack is directly tied to managing a business's online reputation since it greatly impacts how customers view them. Customers can access crucial details like reviews, ratings, and contact details when a business is listed in the Map Pack. These elements can greatly impact a local business’s online image because clients frequently use this data to decide whether or not they want to associate with them. Businesses may increase their chances of showing up in the Map Pack and taking control of the narrative of their reputation by optimizing their Google Business profile. Business owners can look out for Freshreview as an affordable option to manage their online reviews.

Wrapping it up

In the fast-paced digital world we live in, your online reputation is worth its weight in gold. With just a single negative review or post, your business prospects can take a significant hit. That's why it's crucial to be vigilant and stay on top of what people are saying about you. The process is not as daunting as it may seem. With a bit of planning and strategy, you can take control of how people perceive you online and positively impact your business image. Take charge of your online reviews today, and watch your business's presence flourish in ways you never imagined!

Content Strategist
March 28, 2023

Frequently Asked Questions

1. What is Freshreview, and how does it work?

Freshreview is a cutting-edge software-as-a-service solution designed to facilitate the efficient gathering and management of customer reviews for businesses. It provides organizations with features to review collection, monitor, and display widgets.

2. How can Freshreview improve customer engagement?

 Freshreview provides insights into customer sentiment from online reviews and helps you make informed business decisions. 

3. Does Freshreview provides entirely White- label solutions?

We offer fully customizable White-label solutions tailored to your unique needs. Whether you're a startup building your brand or an established business expanding your product portfolio, our solutions provide flexible scalability. Partner with us to access cutting-edge solutions that align perfectly with your brand's vision.

4. What support options are available if I need help?

Freshreview provides multiple support options for its users. You can reach out to our support team through live chat on our app and set up a meeting. We ensure that most support requests are answered quickly, and new features are added continuously. 

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