Discover the secrets to getting more reviews on Facebook and take your business to the next level with our comprehensive guide. Start building your online presence today!
Facebook is the world’s largest social media network with over 2.6 Billion people using it each month. That’s almost one-third of the entire world population. For local business owners, it’s a goldmine. Why? Because you can reach a huge demographic with a good marketing strategy.
Facebook is one of the best places to build solid social proof for your business, thus driving new customers towards you and creating a familial bond with the existing ones. Now, what’s the best way to build credibility through Facebook?- by collecting reviews. And how to get reviews on Facebook? It’s simple, read through the article and find out!
They say “Facebook is King” because of the number of people you can reach, or would look for a product similar to yours. Most often, people tend to search on Facebook before consulting a credible search engine like Google, which proves the infinite potential of building customers through Facebook.
But the people making these searches won’t just be directed to your business, but also your competitors’ businesses. So what’s the deciding factor of who they do business with - you or your competitors? Take a guess. It’s social credibility!
By human nature, people will always buy a product with a higher number of positive reviews. Positive reviews encourage 68% of consumers to choose a local business and 49% consider the number of reviews as an essential factor to make a decision. The more positive reviews your product gets, it will garner a higher competitive advantage. These reviews on Facebook boost your customer conversion rate as well, and this is why Facebook reviews matter, especially to local businesses.
Here’s a step-by-step guide that will help you get reviews on Facebook:
Step 1- Enable reviews on your Facebook business page
That’s it. You have now successfully turned on the feature that will allow your customers to give you Facebook reviews.
Step 2- Make the reviews tab show up on your Business home page
Here’s the thing - you’ve got to ensure that your customers can easily post reviews. To ensure this, you’ve got to customize your page to allow easy access for your customers to reach the post-review option. Doing this is quite simple. Facebook gives you options to customize tabs. You can turn one of those tabs into “Reviews” to optimize accessibility. Here’s how to customize your tabs:
You have now successfully customized your tabs which should ensure easy access for your customers to make reviews.
Step 3 - Start collecting Facebook Reviews
Now here’s the part that requires strategic supervision to increase customer reviews on your Facebook business page.
Arguably, there’s a misconception that people hate writing reviews for a company. While this can be true to an extent, it’s also a fact that 70% of customers will write a review for your business if prompted or asked to. This means that even though collecting reviews manually can be hectic, just asking 10 of your customers to write you a review would easily land you at least 7 more.
Now here are some methods to make this process easier:
Emails are an easy yet effective way of prompting customers to drop a review for your business because you don’t need to spend time thinking out a creative email template for forwarding. Just make sure to place a link to your Facebook business page and ensure that you’ve prompted your customers to click that link, making the reviews tab easier to navigate can be quite helpful in this.
Did you know that your business can get reviews on Facebook without even having to ask for them? It’s true because Facebook often asks for reviews from visitors who have recently checked in on a place within the next 1 or 2 days. This is especially useful for location-based businesses.
Automatic review prompting is a business tactic used by Facebook to draw more people towards their platform and it happens to give a huge advantage to local business owners. Following a proper social media strategy to spread brand awareness and keeping your page updated is a simple way to appear great on Facebook.
Once done, whenever a customer visits you, they get automatically geo-tagged by Facebook and will be prompted to leave a review for you. Simple!
Now that you’ve set up things to be seen as desirable by Facebook, you also need to encourage people to check in. This is all up to your creativity in ways and means by which you can encourage check-ins. Get people to check in smartly by offering coupons or freebies that you find feasible to afford for your business.
Business owners also use Wi-fi as a tool to make customers check in. Provide a Wi-fi password by encouraging customers to check in on Facebook.
Simply adding a neat and impulsive “Call-to-Action” on your website’s home page is another effective way to get Facebook page reviews. One of the most popular ways to do so is to add an attractive and irresistible banner on your website asking your customers to drop a Facebook review. Make sure to link this banner with your Facebook review page simply and this should easily drive customers to drop a review.
Just create an Eye-catching Facebook post that intimates your customers to drop a follow. Design this post creatively. Word it wisely. Mention what it would mean to you if your customers could drop a review for you. Tell them how much that would help you. This works like a charm and also gives a good impression in front of your customers. You’ll be surprised to see how many reviews you get from your Facebook fans.
Facebook, being the largest social media platform in the world, is one of the best places to build social proof. Effectively leveraging this platform could boost your business to crazy heights. Collecting and showcasing reviews as testimonials for your business is THE best way to leverage Facebook as a business booster.
As uncomfortable as most people find collecting reviews to be, after reading this blog, you’ll know how to get reviews on Facebook.
But… all this hard work can be easily escaped by smartly automating your Facebook review collection process. By making use of a good reputation management system, you get to exactly do this.
You’ll want to check out what Freshreview can do for your business.
Just chat with one of our advisors and find out how easily you can automate reviews and boost your business with Freshreview!
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